SellerRatings Vs SellerCenter, Which Is Right For Amazon Seller?

As Amazon sellers have heard a saying, seven points selection three points operation, today we will discuss an independent site selection method, through the independent site selection tool, from the site traffic, media feedback, evaluation and other multi-dimensional data presentation method, in a short period of time to find the right product. Here is a comparison of SellerCenter and SellerRatings to see which tool is more suitable for you.
What is SellerRatings?
SellerRatings, focusing on Amazon, which is dedicated to discover Amazon Marketplace Sellers. SellerRatings supports 8 country sites: USA、UK、Germany、France、Italy、Spain、Japan and India. The data is mainly 30 Day Reviews and Lifetime Reviews.

What is SellerCenter?
SellerCenter, a free and powerful seller analysis tool, updated weekly with millions of seller data, focusing on Shopify, Amazon, AliExpress, Wish, Shopee and Lazada five major cross-border e-commerce platform seller multi-dimensional analysis, providing in-depth friend analysis for millions of cross-border e-commerce sellers.

SellerRatings&SellerCenter Comparison
| Features | SellerRatings | SellerCenter |
| Pricing | Free | Free |
| Platform Support | Only Amazon | Five major platforms |
| Number of searchable stores | 2500 | 600,000+ |
| Country Support | 8 Countries | 30+ Countries |
| Seller Search | Only Seller‘s Name | Keyword & URl |
| Multi-dimensional Sorting | ❌ | ✅ |
| View ProductNum | ❌ | ✅ |
| View Category | ❌ | ✅ |
| Support Ranking Changes | ✅ | ❌ |
| Ranking Trend Chart | ✅ | ❌ |
| Multi-Month Feedback | ❌ | ✅ |
| Creation Time | ❌ | ✅ |
| Facebook Campaign | ❌ | ✅ |
| Social Link | ❌ | ✅ |
| Followers | ❌ | ✅ |
By comparison, we can find that SellerRatings only shows the review-related information of Amazon's 8 national sites, while SellerCenter is for the 5 major e-commerce platforms corresponding to their respective data dimensions to reflect the popularity of the store, which can help e-commerce practitioners better perceive the market demand and provide a unique perspective on product selection, which is worth thinking about by observing the hot selling preferences of independent sites and returning to Amazon sales.
Faqs about SellerRatings Vs SellerCenter
Is sellerratings.com reliable?
Generally speaking, SellerRatings.com is a reliable tool for checking basic information about Amazon sellers, such as seller feedback scores, number of reviews, and general reputation data, as well as top products. For quick checks, it can provide a rough overview of seller credibility.
However, its data update frequency and coverage depth are limited compared with professional seller research tools. Users looking for more detailed and frequently refreshed insights often prefer more advanced solutions such as SellerCenter, which integrates real-time seller performance tracking and deeper store analytics.
Is sellerratings.com legit?
Yes, SellerRatings.com is a legitimate website that aggregates publicly available Amazon seller feedback data. It does not require login or account binding and simply presents information scraped from Amazon’s marketplace.
What is seller rating in Amazon?
Amazon seller rating is a performance score that reflects a seller’s service quality and reliability. It is primarily calculated based on:
- Customer feedback ratings
- Order defect rate
- Late shipment rate
- Cancellation rate
- Overall customer satisfaction
These factors influence a seller’s visibility, and overall trustworthiness in the Amazon marketplace.
How to check seller ratings on Amazon?
There are three main ways to check an Amazon seller’s rating:
Directly on Amazon: Visit the seller’s storefront page and view their feedback score and recent reviews.
Using SellerRatings.com: Enter the seller name or store URL to see summarized feedback and reputation data.
Using SellerCenter: Analyze the seller with deeper performance metrics including ratings, feedback score, product listings for a more comprehensive evaluation.
SellerRatings Vs SellerCenter, which performs accurately in rating an Amazon store?
While SellerRatings.com offers a fast and simple snapshot of seller feedback, SellerCenter provides significantly higher accuracy and data depth.
SellerCenter uses multi-layer data sources, frequent updates, and cross-verification of seller metrics, enabling more precise evaluation of a store’s reliability, growth trajectory, and operational health. For serious sellers, dropshippers, or brand owners, SellerCenter is the more accurate and actionable choice.
How Does SellerRatings.com Review Amazon Sellers?
SellerRatings.com reviews Amazon sellers by collecting publicly available feedback data from Amazon, including:
- Total feedback score
- Number of reviews
- Positive feedback percentage
- Basic seller profile information
It then displays this information in a simplified format for easy lookup. However, it does not deeply analyze product performance, or operational risks, areas where tools like SellerCenter provide substantial additional value.





