Top 6 Best Shopify Tools Spy on Your Competitors in 2025
Janice
"How do you spy on your competitors' Shopify stores?" - A commonly asked question from Reddit
Are you running a Shopify store and engaged in the fierce e-commerce business in 2025? It isn't easy to stand out among millions of competitors. This is where the Shopify spy tool comes in handy. This article will guide you through the 6 best Shopify spy tools, including paid and free tools in 2025. These tools empower you to spy on Shopify stores of your competitors, tracking the winning products, revenue, ad placements, and marketing strategies on Facebook, YouTube, TikTok, and Instagram.
Read on and find the most suitable one that fits your needs.
What is a Shopify Spy Tool?
A Shopify Spy Tool is professional software that allows Shopify store owners to spy on competitors and gain valuable insights, including best-selling products, sales, traffic sources, ads and marketing strategies on social media platforms.
By competitors' research, merchants can improve their product selection, adjust the product price, and optimize marketing strategies for their Shopify stores.
6 Best Shopify Spy Tools
Let's take a look at the 6 best Shopify competitor spy tools.
1. SellerCenter
SellerCenter is one of the best Shopify spy tools, which features a multi-platform integrated monitoring tool that displays Shopify, AliExpress, Amazon, Wish, Shopee, and Lazada.
Its Shopify sales spy function allows users to monitor competitors' revenue in real time. Its Shopify store spy tool enables users to analyze the information of Shopify stores and see exactly what products sell best, which source drives traffic. It even lets users filter the stores based on the target country. Moreover, it works well as a Shopify product tool, giving users the ability to find trending products.
Plus, it comes with an Ad tracker to help users track the competitors' stores' creatives, ad placements on Facebook, YouTube, TikTok, and Instagram.
Pricing: Free, Basic: $9.99/month, Pro: $29.99/month, Expert: $99.99/month
Pros:
- Provide the Shopify spy extension
- A comprehensive tool for users to spy and analyze the competitors' stores, including top-selling products, traffic, revenues, ads., etc
- Offer three subscription plans
- A free trial version is available
- Support spying on other e-commerce platforms, like AliExpress, Amazon
Cons:
- The UI is not modern enough
2. FindNiche
FindNiche is another powerful spy tool for Shopify. Through summarizing the product data of mainstream channels, analyzing the product and store database of Shopify, spying on competitors' FB, TikTok, YouTube, Instagram advertising strategies, it offers ultimate ways to find niche products for droppshiping.
Pricing: Basic: $12/month, Elite Trial: $1 for 3 days, Premium: $59/month
Pros:
- Packed with a Shopify extension for all Shopify sellers to do Shopify store analysis and Shopify product scraper
- Access YouTube, TikTok, Instagram, and Facebook Ad Spy, and get comprehensive information about your competitors' advertising campaigns
- An all-in-one tool for users to find the best Shopify niches, best-selling products, search & spy Shopify stores
- Offer flexible subscription options
- Support monitoring multiple e-commerce platforms, such as AliExpress, Amazon
Cons:
- Do not offer a free trial version
3. BigSpy
BigSpy is a robust advertising spy tool for Shopify sellers, marketers to analyze and track competitors' ads across all important social media platforms, such as Facebook, Instagram, YouTube, AdMob, Twitter, Pinterest, etc. You can search for competitors through BigSpy and understand their creative and advertising strategies, which is helpful for business development.
In addition, we can also sort in different ways, such as CTA type, page category, keywords, etc. When you encounter an advertisement of interest, you can also view other important details of each advertisement and improve your own campaigns.
Pricing: Basic: $9/month, Pro: $99/month, Group: $249/month, VIP Enterprise: From $3000/ month
Pros:
- The powerful algorithm selects and showcases the best-performing ads daily of competitors
- Cover 9 major platforms' ad library, including YouTube, TikTok, Instagram, Facebook, Twitter, Pinterest, Yahoo, Unity, AdMob.
- Support visiting the pages of Facebook, Google, and TikTok to find the promoted products
- Various pricing plans are provided
Cons:
- The price is not friendly for small businesses
- Lack of Shopify product database
4. Niche Scraper
Niche Scraper is a great Shopify spy tool for a dropshipping business. It scrapes products from Shopify (dropshipping) stores, AliExpress, Amazon, and more, helping you find your niche and potential competitors in that niche.
It allows you to spy on Shopify stores of competitors, and discover the best-selling products, popularity, traffic data, sales estimates, etc. What's more, it is equipped with a video ad maker, enabling you to create video ads for your Shopify product.
Pricing: Free, Pro: $49.95/month
Pros:
- Track detailed information on successful stores
- Come with the Social media ad spy feature
- Extensive winning product database, including handpicked products, top niches
- A built-in video generator is available to make video ads for the Shopify store
- A free trial is offered
- Limited free features
- Support spying ads on TikTok only
5. SimilarWeb
SimilarWeb is another excellent Shopify spy tool for you to learn the information of your competitors' stores through in-depth market and competitor analysis.
SimilarWeb calls itself an "innovative market intelligence solution" to "enable companies to make better decisions". It is more than a Shopify store spy tool, which can help you conduct market mapping and benchmark testing, channel acquisition, track customer behavior, and optimize channels.
Pricing: Starts at $125 per month. Free trial available
Pros:
- Compare the performance of competitors' store websites on Shopify to discover new opportunities
- Monitor market share and growth over time
- Map the major players in any market
- Understand changes in category visits, engagement and marketing channels
- Identify the marketing channels that drive the highest conversion rate
- Gain insights into the most viewed content among competitors
Cons:
- Lack of a product research tool
6. Ahrefs
Ahrefs is a nice option on the list of the best Shopify tools that spy on your competitors. It provides a set of SEO marketing tools for Shopify store owners, but the most impressive tool for monitoring Shopify competitors is the Site Explorer tool. This allows you to "in-depth understanding of the natural search traffic and backlink profile of any website or URL."
Most successful e-commerce sites will get a lot of natural search traffic to attract competitive keywords. Therefore, you need to do your best to overhaul them and compete for a portion of the traffic.
Pricing: $99-$999 per month (for agents), the Lite and Standard plans currently offer a $7 trial version
Pros:
- Random traffic research: See which keywords your competitors rank for and which pages bring the most search engine traffic
- Backlink checker: Determine which websites link to competitors’ websites and evaluate the quality of their backlink profiles
- Paid traffic (PPC) research: Find out if your competitors are doing paid search advertising, and where they aggregate paid traffic
- Provide a 360-degree view of why your competitors outperform your rankings. It considers both on-page and off-page SEO and paid search
Cons:
- Shopify product research and ads spy tools are not provided
